Services
I work with senior leadership teams, agencies, and consultancies on a freelance and project basis — across brand strategy, product innovation, and growth. Engagements range from focused short-term projects to long-term embedded partnerships.
Strategic Diagnosis & Framework Development
Sometimes organisations know something is not working — a brand that is losing relevance, a product portfolio that has become incoherent, a category that is shifting faster than internal thinking can track. Before strategy comes diagnosis. Many engagements begin with a diagnostic phase — mapping the competitive landscape, sizing the opportunity, and building the analytical framework that gives the work its foundation. This upstream thinking informs the work streams that may follow next.
Brand Strategy
A brand that is not anchored to a clear strategic foundation will drift — in its messaging, its product decisions, and its market position. This work starts with a rigorous examination of where your brand stands today: how it's perceived, where it's inconsistent, and where the real opportunity lies. The output is a clear, actionable brand strategy that your whole organisation can work from.
Scope includes:
Brand strategy review and audit
Audience research and stakeholder interviews
Brand positioning and architecture
Unique value proposition development
Competitive and lateral category analysis
Brand naming and naming guidelines
Brand story development
Rebranding strategy and advisory
Product & Innovation Strategy
The most common reason product launches underperform is not the product itself — it's the disconnect between what the product does and what the brand promises. This work bridges that gap, helping businesses build product portfolios that are strategically coherent, commercially sized, and aligned with where the market is heading.
Scope includes:
NPD strategy and roadmapping
Opportunity identification and commercial sizing
Portfolio architecture and rationalisation
Consumer insight synthesis
Research approach design and methodology advisory
Concept development and co-creation
Advising on product testing and claims development
Brand and product alignment
Launch strategy
Strategy Workshops
Sometimes the most valuable thing is not a deliverable — it' is getting the right people in a room with the right questions. Workshops are available as standalone sessions or as part of a broader engagement, covering brand positioning, consumer insight, naming, product opportunity, and go-to-market planning. Sessions are structured, hands-on, and designed to move teams from divergent thinking to clear decisions.
Formats include:
Brand positioning and architecture workshops
C-suite workshop facilitation and stakeholder alignment
Consumer insight and audience mapping
Naming and brand language
Product opportunity and innovation pipeline
Go-to-market and growth planning
Growth Strategy & Go-to-Market
A strong brand and a well-developed product still need a clear path to market. This work covers the strategic layer between having something to offer and getting it in front of the right people — building the frameworks, channel strategies, and campaign thinking that turn internal alignment into external traction.
Scope includes:
Go-to-market planning - (advising on the right mix of D2C, retail, and B2B routes to market given brand positioning and consumer behaviour)
Strategic growth planning
Content and messaging frameworks
Partnership and collaboration strategy
Audience segmentation
Creative asset development guidance
